We’re aiming to educate and inform you on this fast-changing voice technology landscape, so you, and your brand, don’t get left in the dust. You’ve spent a ton of time already considering how your brand can be authentic and trustworthy but now it has a literal voice that people will be interacting with on Amazon Echo, Google Home, the latest Apple HomePod and HomePod Mini, not to mention other voice-powered technology. The voice you select to represent your brand will have an impact on how and if customers trust you. Brands are contemplated if they should use a synthetic voice in their communication strategy. Voice search and voice assistant technology using synthetic, artificial intelligence and human voices are becoming increasingly popular, and the need for brands to have a voice representing them on these growing audio-based mediums is expanding. Fueled by the voice tech boom, everybody who’s anybody is building out a content audio strategy for their brand.
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